Top 5 techniques for writing an engaging blog post
If you are thinking about creating or improving your blog then it's important you know how to make your text engaging. You don't just want visitors skimming the page, you want them to enjoy reading every line from top to bottom so keeping them interested and interacting is vital.
Here are 5 excellent blogging techniques that will keep readers engaged and not skip over any lines!
1. Use Social Proof
The first technique on our list is social proof. Social proof is the idea of leveraging other people’s influence. The best example of this is an audience. Social proof suggests that if other people are doing something, you are more likely to do it as well.
A great example of this in action is doctors. A doctor is more likely to prescribe medicine to you if they see that other patients in their practice are on medication as well. That’s because they know that’s a proven treatment method. Therefore, if they can provide a similar solution, they are more likely to recommend it to you and prescribe it . That’s the idea behind the social proof. If people on a similar journey to you, are doing something, you are more likely to do the same. You can use that to increase engagement with your blog. One way to do this is to use testimonials. Try to use testimonials from people on a similar journey or in a similar position. Make sure you outline their story and why they’re happy with the service. Then you can include that testimonial in your blog.
2. Use Other People’s Words
People can be extremely passionate about things. That means they are great at describing things. If you spend the rest of the day reading about something, you are going to find it much easier to describe the subject. As a result, describing something using your own words can be a chore. That’s why it’s so useful to find other people’s words to describe things. You can find these on other websites, on forums and in comments. You can go to forums related to your niche and take a look at the comments. You can also find websites in your niche and look at the comments. The good thing is, people, write in their comments. That means you can find perfect words to describe things and use those words to make your content more engaging.
3. Share Your Journey
One of the ways to really engage someone is to share their journey. Journey sharing is the idea of sharing your journey with the reader. That means discussing how you started, what you’ve learnt and how you’ve changed along the way. This can be a powerful technique. That is because when a reader is faced with a challenge, it can be useful to see how others have dealt with it. Perhaps the reader is dealing with a challenge and is looking for advice. In that case, seeing how you dealt with a similar problem can be really beneficial. That’s why it’s so important to share your experience with the reader. You can share your journey in your blog. That means you can talk about where you started, what you’ve been doing, what you’ve learnt and where you are today.
4. Use Visuals
A visual is an image that represents a motive. Visuals are used all the time. For example, if you’re watching an Instagram story, you will see a visual. People are visual creatures and our brains are naturally wired to process information visually. You can use visuals in your blog in a couple of different ways. The first way is to use images. Try to include an image with every blog you write. That means you can find relevant images and put them alongside your blog. This will make the blog more engaging. The second way you can use visuals in your blog is to use infographics. An infographic is an image that has lots of information. For example, you can find information about various influencers in your niche and put that on to infographics. You can then use that infographic with your blog and engage the reader even more.
5. Ask a Question
Finally, one of the best blogging techniques you can ask your reader a question. This is a useful technique because the reader will be more likely to respond. That’s because the reader will be interested in what the answer is. If the reader wants to find out the answer, they will work harder at it. That means their brain is engaged and working hard to find the answer. That will keep them reading for longer and will increase the chances of them engaging with your blog. That’s all we have time for today, but we’d like to see you on our blog. We’ll be sharing more helpful content like this soon.
Follow the above 5 techniques to make your blog posts more engaging. I hope this blog helps you in creating engaging blog posts.